The impact of Artificial Intelligence on businesses. The case of Bluewind

Artificial Intelligence entered the world long before ChatGPT’s debut and by now every single aspect of everyone’s life is impacted by it: not only humans in their private lives are using it, but industries are experiencing major disruptive change due to its implementation inside business processes and those who are skeptical about it are risking falling behind. Undoubtedly, artificial intelligence is not impacting all markets in the same way: some have been impacted earlier than others, and some are still experiencing major challenges in adopting it, but what is for sure is that all companies are willing to keep up with such a powerful tool. The main aim of this thesis is to deeply understand how artificial intelligence is shaping the business world, therefore after an introduction on what artificial intelligence is in chapter one, the second chapter will delve into its impact on enterprises, how they are trying to face this new major challenge, their expectations together with what has already been done in the recent years. If artificial intelligence has not impacted all industries in the same way, neither has it affected countries equally: Europe has not reacted the same way the United States has, but neither have all European countries. The third chapter focuses on understanding what use cases are and how they are built, focusing the attention on three main use cases on generative artificial intelligence chosen following previous findings presented in the previous chapters. The final part of the chapter deals with the Design Thinking Method: what it is, which are its phases and why it is so useful. After an introduction of the software industry, main data and differences among countries, the closing section presents Bluewind, an Italian company in the software industry that decided it was time to take the big jump and implement artificial intelligence in their processes: they did so with the help of UpSkill 4.0 and Ennova Research, taking part also in the StrAIght to Business project.