In the first part, the existing literature on Metaverse will be analyzed. Subsequently interviews conducted with different marketing and media agencies will be reported, to draw up conclusions on how this tool can be integrated in the strategy proposal of marketing plan to clients.
Unveiling the metaverse: a qualitative analysis exploring its feasibility for digital marketing strategies
Faggin, Camilla
2023/2024
Abstract
In the first part, the existing literature on Metaverse will be analyzed. Subsequently interviews conducted with different marketing and media agencies will be reported, to draw up conclusions on how this tool can be integrated in the strategy proposal of marketing plan to clients.File in questo prodotto:
| File | Dimensione | Formato | |
|---|---|---|---|
|
872373-1278666.pdf
accesso aperto
Tipologia:
Altro materiale allegato
Dimensione
1.41 MB
Formato
Adobe PDF
|
1.41 MB | Adobe PDF | Visualizza/Apri |
I documenti in UNITESI sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
Utilizza questo identificativo per citare o creare un link a questo documento:
https://hdl.handle.net/20.500.14247/15165