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Titolo Anno Autore file(s)
Alcoholism and marketing. A case study from Sweden 20-mar-2020 Minto, Silvia
Analisi delle variabili di scelta tra mezzo privato e pubblico nell'ottica della mobilità urbana sostenibile 8-lug-2019 Bressan, Enrico
Analisi dell’impatto della nuova customer experience di successo: “Phygital” nelle PMI Italiane 10-lug-2024 Scariot, Federico
Analyzing the Determinants of Green Food Consumption Intentions: Has COVID-19 the Potential to Shape more Sustainable Food Choices? 18-ott-2021 Scomazzon, Arianna
AUTONOMOUS DRIVING AND ITS FUTURE IMPACT ON MOBILITY: An analysis of perception in EU 7-nov-2019 Bertoldi, Leonardo
Brand crisis and consumer-brand relationship: a study on correlations between product crisis and intentional consumer behavior. 20-mar-2020 Friso, Emanuela
Crafting a Strategic Marketing Plan: Integrating Social Media in the Digitalization Journey of Domea 30-ott-2023 Coppo, Tommaso
Customer Centricity as synonym of future competitiveness: implications in the management of customer satisfaction - Esprinet Case Study 16-lug-2021 Di Ruscio, Sofia
Customer Satisfaction e Customer Service: analisi del caso aziendale Ikea 7-nov-2019 Caccamo, Debora
Economia circolare e comportamento del consumatore 20-mar-2020 Adami, Laura
The effects of greenwashing on Italian consumers 10-nov-2020 Righetto, Lorenzo
FACTORS INFLUENCING THE INTENTION AND BEHAVIOR GAP of GREEN CONSUMPTION IN VIETNAM. 8-lug-2019 Huynh, Hong Phuoc Thu
Food marketing, nutrition and health claims: influence on consumer behaviour. 10-lug-2024 Goffo, Elisa
il ruolo del Made in Italy nelle scelte d'acquisto del consumatore. Un'analisi empirica sul settore agro-alimentare e dell'abbigliamento. 7-nov-2019 Brunetti, Eleonora
the influence of neuromarketing on consumer behavior 7-mar-2019 Juresich, Giulia
The Influence of Science and Technology on the development of modern “codified” sports 8-giu-2022 Perocchio, Alessandro
INSIDE THE REVIEWERS’ MIND. MOTIVES OF ENGAGEMENT IN ELECTRONIC WORD OF MOUTH AND HOW TO TURN ONLINE REVIEWS INTO A MARKETING TOOL 7-mar-2019 Prodi, Virginia
International Brand-Name Standardization/Adaptation 18-ott-2022 Abbaszade, Gunel
Italian consumer behaviour towards plant-based meat 29-mar-2022 Cornovan, Daniela
L'efficacia della comunicazione nel calcio italiano: I casi di Inter, Juventus e Milan 27-mar-2024 Maulu, Lorenzo
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