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Mostrati risultati da 1 a 13 di 13
Analysis of Chinese consumers behaviour and social media communication: a focus on luxury fashion brands
2018/2019 Rezzano, Alessia
Branding strategies and social media influence on the consumers shopping behaviour as the keys to success in the Chinese beauty market.
2018/2019 Vignoli, Laura
Designing a Successful Brand Extension From Theory to Practice. The National Geographic Case Project.
2018/2019 Corona, Massimo
Digital Marketing in China: An analysis of the social media strategy of Tod's Group
2017/2018 De Zuani, Arianna
Distribution and retail strategies of italian fashion brands in China: Florentia Village case study.
2018/2019 Montanari, Elisa
Hedonic and utilitarian aspects of coffee consumption in China
2018/2019 Messina, Ruth
Internationalization and marketing strategies of Italian food firms: Evidences from a family-owned company
2018/2019 Overton, Emily
The role of Key Opinion Leaders in the communications strategies of fashion brands in China
2018/2019 Quadrella, Alessandra
Social Media in B2B: evidence from the pastry and bakery sector
2018/2019 Cereser, Eleonora
Standardization and adaptation of Italian companies in the Chinese market: The case of Diesel between a global strategy and local capsule collections
2017/2018 Verini, Claudia
The store image in the Chinese market: An empirical analysis of the communication of the Italian Style in the furniture sector
2018/2019 Pinotti, Andrea Rosa
Western luxury brands in the Chinese market: The impact of digital communications on the new generation of consumers
2018/2019 Malinconico, Lavinia
Women's representation in the communication strategies of fashion firms: A comparison between Italy and China
2018/2019 Bruno Moras, Charlotte
Mostrati risultati da 1 a 13 di 13
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